Watch: Viral CM Vijay's Mango Cake Drives Massive Sales Surge For The Stubborn Baker
The founder of The Stubborn Baker discusses the sudden surge in business after visuals of a mango cake baked for the Chief Minister went viral
The founder of The Stubborn Baker discusses the sudden surge in business after visuals of a mango cake baked for the Chief Minister went viral. The bakery sold between 300 and 400 mango cakes in under a month following the event, extending the typical mango season demand. Customers now specifically request the dessert as the 'CM cake' rather than a mango cake, with pre-orders placed well in advance.
The founder explains that the bakery started five years ago during the COVID-19 pandemic after she returned from New York. The brand name, The Stubborn Baker, originated from a family joke but now reflects the team's strict approach to quality, freshness, and baking techniques. The interview also covers the founder's early baking experiences, which began at age nine or ten using a pressure cooker and sand before she had access to an oven.
The bakery team has stepped up to handle the overnight increase in orders, working longer hours to meet the new demand. Subscribe to India Today for NEW VIDEOS EVERY DAY and make sure to enable Push Notifications so you'll never miss a new video. All you need to do is PRESS THE BELL ICON next to the Subscribe button! India Today TV is India's leading English News Channel.
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