World Cup 2026 Revenue: How Much Are FIFA, Broadcasters & Betting Companies Earning

Published 17 July 2026 · sports

World Cup 2026 Revenue: How Much Are FIFA, Broadcasters & Betting Companies Earning Published By, Last Updated: July 17, 2026, 16:39 IST 2026 FIFA World

World Cup 2026 Revenue: How Much Are FIFA, Broadcasters & Betting Companies Earning Published By, Last Updated: July 17, 2026, 16:39 IST 2026 FIFA World Cup final: Argentina vs. Spain. The expanded 48-team tournament generates billions for FIFA, broadcasters and betting companies. Rapid Read Gianni Infantino speaks with U.S. Soccer Federation President Cindy Parlow Cone (Picture credit: AP) The 2026 FIFA World Cup is at its final stage, with the summit showdown all set to be played in two days. Defending champions Argentina find themselves in the final again, with Spain challenging them for the title. A record 48 countries took part in the showpiece this year, moving away from the traditional 32-team format. With more teams and more games, the tournament attracted a bigger global audience while unlocking greater commercial chances. As football’s biggest stars script history on the field, billions of dollars are being generated away from it. Let us take a look at how much FIFA, the broadcasters of the tournament and the betting companies are earning from the showpiece. FIFA The FIFA World Cup is the biggest revenue generator for world football’s governing body. The 2022 edition in Qatar brought in a record $7.6 billion (Rs 760 crores) and with the 2026 tournament expanding to 48 teams across the United States, Canada and Mexico, FIFA is expected to go past that figure.

As per Marion Laboure, senior strategist at Deutsche Bank Research, FIFA is ‘without question’ the biggest beneficiary, with its revenue over the current four-year cycle expected to approach $13 billion. “FIFA also moved into the secondary market with its official resale marketplace, taking a 15% fee from both buyer and seller," Laboure was quoted as saying by BBC. The trend is only expected to continue, with FIFA considering another expansion to a 64-team World Cup, according to reports. Such a move could bring countries like China and India into the tournament, opening the door to billions more viewers and even greater commercial returns. Broadcasters & sponsors Although broadcasters have paid hefty sums for the rights to televise the tournament, soaring viewership and strong demand from mean they are also poised to reap substantial returns through revenue. FIFA introduced the widely discussed hydration breaks at this World Cup, with president Gianni Infantino insisting the measure was a sporting decision and wouldn’t generate any additional revenue for the governing body. But the three-minute hydration breaks have created a fresh commercial chance for broadcasters and sponsors. Fox Sports, which paid $485 million for US broadcast rights, according to reports, turned the stoppages into branded segments by introducing them as being ‘ by’ a partner.