'Tihar Se' Cakes And More: New Brand Aims To Change How India Sees Products Made By Jail Inmates

Published 15 July 2026 · local

'Tihar Se' Cakes And More: New Brand Aims To Change How India Sees Products Made By Jail Inmates Reported By, Edited By Last Updated: July

'Tihar Se' Cakes And More: New Brand Aims To Change How India Sees Products Made By Jail Inmates Reported By, Edited By Last Updated: July 15, 2026, 14:32 IST Products made inside Tihar range from furniture to detergents, clothes, bakery items, paintings, edible oils, sweets, namkeen and other household items. Rapid Read Tihar Jail. (File Image) In an initiative to give a new identity to the products made inside Delhi’s Tihar Jail by the inmates, the jail administration has decided to rebrand the products as ‘Tihar-Se’, that translates to ‘from Tihar’. The products were known as TJ’s, and came with a tagline – A Tihar Initiative. These products will now be sold with the brand name of ‘Tihar Se’, officials aware of the matter told News18. Jail number 2 of the prison complex houses a factory set up where multiple products are manufactured by inmates who are trained to develop skills to be independent and for their easy reunion into the mainstream society.

Products made inside Tihar range from furniture to detergents, clothes, bakery items, paintings, edible oils, sweets, namkeen and other household items. Speaking with News18, the Director General of Delhi Prisons, Anand Mohan said, this initiative is to connect people with Tihar-made products. “This re-branding creates a deeper connect between the inmates-made jail products and the outer world, the users of these products. This not only develops skills of inmates but also makes them independent and self-sustainable once this step out of the prison," the DG said. In an added initiative, the DG also told News18 that the certificates that will now on be issued to the inmates for their skill training will not have any mention of Tihar Jail or Delhi presence on them. News18 Newsletter Handpicked stories, in your inbox A newsletter with the best of our journalism submit Key Questions Answered How will 'Tihar Se' products be marketed to the public?

Products made inside Tihar Jail will be sold under the new brand name ‘Tihar Se’. This rebranding aims to give a new identity to products manufactured by inmates. The jail administration previously sold these products under the brand name TJ's. Could this model be replicated in other Indian prisons? Yes, the model of rebranding inmate products and skill development initiatives seen in Tihar Jail can be replicated in other Indian prisons. Himachal Pradesh is selling prisoner-made products on Flipkart, and Bihar is planning to have inmates operate petrol pumps. About the Author Anvit Srivastava Anvit Srivastava, Principal Correspondent at CNN-News18, covers crime, security, policing and society in Delhi. His impactful ground reports have helped him make his mark among the select credited jou... Read More First Published: July 15, 2026, 14:32 IST News india 'Tihar Se' Cakes And More: New Brand Aims To Change How India Sees Products Made By Jail Inmates Disclaimer: Comments reflect users’ views, not News18’s.