Flipkart’s West Bengal story gets a major boost
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Live Events as a Reliable and Trusted News Source Addas a Reliable and Trusted News Source Add Now! (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Reaffirming the company’s long-term commitment to West Bengal, India’s home grown e-commerce platform, Flipkart has decided to deepen its investment in the state’s supply chain, infrastructure, technology and seller ecosystem.The investments will be anchored by Flipkart’s rapidly expanding network across West Bengal, and the largest fulfilment centre, at the Haringhata campus, spread across six mezzanine levels with a storage capacity of over 50 lac cubic feet.Flipkart Group’s Chief Executive Officer (CEO), Kalyan Krishnamurthy, terms West Bengal as an emerging key hub for digital commerce. “The state has long been one of India's great centers of enterprise, innovation and craftsmanship,” he said.The state has a rich heritage of weavers, craftspeople and trade, and Flipkart’s efforts in the state is to strengthen this ecosystem as the entrepreneurial spirit of West Bengal is finding a fresh expression in the digital economy.
The company’s investments are centered around helping state’s makers, sellers, and farmers access national markets while generating employment and contributing to India’s growth story.“At Flipkart, we are proud to be a long-term partner in the state’s growth journey,” Krishnamurthy said, adding that “the company’s investments in infrastructure, technology, and supply chains are creating jobs, empowering the MSMEs, supporting farmers, and enabling thousands of entrepreneurs to access markets across India,”A testimony to Flipkart’s dedication towards contributing to West Bengal’s growth is the fulfilment centre at the Haringhata campus, one of the largest fulfilment centers in India and among the country’s most advanced logistics facilities.This fulfilment centre is the first of its scale in India to receive the Indian Green Building Council's Platinum certification. The centre is pivotal to enhancing speed, efficiency, and sustainability with its automated storage and retrieval systems, robotic packaging arms, cross-belt sorters, and a nine-kilometre conveyor network. The centre is truly strengthening West Bengal’s position as a key logistics hub for digital commerce.And this is not the only fulfilment centre, Flipkart has built one of the largest digital commerce supply chain networks in the state, with over 300 fulfilment centres, mother hubs, and last-mile delivery facilities.
This ecosystem is supporting more than 1.2 lac direct or indirect jobs in West Bengal, spanning sectors including technology, delivery, and support functions. The Seasonal employment opportunities created during Flipkart’s Big Billion Days are sizable as well. Besides, the quick commerce wing of Flipkart, named Flipkart Minutes, also creates close to 10,000 employment opportunities through its 90 micro fulfilment centres. The sourcing ecosystem ensures farmers are given market access for fresh fruits and vegetables.The company’s investment in West Bengal goes beyond fulfilment centres and employment generation. The platform gives access to 66,000 sellers from the state to the country's markets through Flipkart Samarth, a dedicated storefront that showcases over 29000 products from weavers and craftspeople. This initiative also aims at preserving West Bengal’s artisanal heritage.Shantipur’s Tant and Jamdani weavers along with the sellers alone generate annual sales of over 100 crore Rupees, using Flipkart.In partnership with Paschim Banga Society for Skill Development, Flipkart is also investing in future workforce of the state by equipping local youth with the relevant skills, complimented by hands-on experience at Flipkart’s own facilities.
The BriefWire