From Madurai to 85+ Countries: Renato Zilli on How Eurogrip Built a Global Indian Brand
Can an Indian manufacturing company become a globally respected mobility brand? In this episode of Jab We MO, India Today’s Manish Adhikary speaks with Renato
Can an Indian manufacturing company become a globally respected mobility brand? In this episode of Jab We MO, India Today’s Manish Adhikary speaks with Renato Zilli, Commercial Director, Eurogrip Tyres, about the company’s journey from its roots in Madurai to a presence in more than 85 countries worldwide. The conversation explores how Indian brands are moving beyond cost and scale to compete on innovation, technology, performance, and consumer trust.
Renato also discusses Eurogrip’s investment in R&D, the importance of its Milan design and development centre, changing expectations of modern riders, the rise of premium motorcycling culture, and the future of two-wheeler mobility. Subscribe to India Today for NEW VIDEOS EVERY DAY and make sure to enable Push Notifications so you'll never miss a new video.
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