Companies fold back discounts: Economic Times update | TheBriefWire
Companies fold back discounts: Economic Times update
Published 11 July 2026 ยท science
Synopsis Companies are also putting fewer products on sale, signalling a shift away from aggressive promotions despite ongoing end-of-season sales, said industry executives. Electronics and
Synopsis Companies are also putting fewer products on sale, signalling a shift away from aggressive promotions despite ongoing end-of-season sales, said industry executives. Electronics and smartphone brands have cut direct discounts on maximum retail prices, cashback offers and card-based promotions by 5-7 percentage points compared to last year, according to market tracker Counterpoint Research.
Published: July 11, 2026 โข 5:30 AM IST ยท Updated: July 11, 2026 โข 6:06 AM ISTBy TheBriefWire Editorial Team
Key points
Synopsis Companies are also putting fewer products on sale, signalling a shift away from aggressive promotions despite ongoing end-of-season sales, said industry executives.
Electronics and smartphone brands have cut direct discounts on maximum retail prices, cashback offers and card-based promotions by 5-7 percentage points compared to last year, according to market tracker Counterpoint Research.