Launched This Week: Beats Power pink cables, Asus Vivobook 15 and 3 more gadgets to check out

Published 10 July 2026 · tech

Quick question: when was the last time you got excited about a charging cable? Probably never. Well, Apple-owned Beats decided a charging cable didn't have

Quick question: when was the last time you got excited about a charging cable? Probably never. Well, Apple-owned Beats decided a charging cable didn't have to be boring, launching a new Power Pink version. No, it isn't the biggest launch we've seen over the past few days, but it is one of the more fun ones. It also shows how even the smallest accessories are getting a little more personality instead of being treated as an afterthought. Read Full Story That colourful start aside, there was plenty more to check out this week. Asus refreshed its everyday laptop lineup, Dreame made robot vacuums more affordable, BenQ went big with a smart projector, and Skullcandy had something new for music lovers. Plenty happened this week, so here's everything you need to know. Beats Power Pink Cables Charging cables don't usually get much attention. But Beats is trying to change that with its latest launch. The company has introduced a new Power Pink colour option for its woven USB cables, adding a bit of personality to one of the most overlooked tech accessories. It's not just about the colour, though. The cable also comes with a braided design to be more durable and resistant to fraying, while it also supports charging, data transfer, audio, CarPlay and syncing. Depending on the model, they can also deliver charging speeds of up to 240W.

If you're looking to add a pop of colour to your desk setup or are simply tired of the usual black-and-white cables, you can check out the new Beats Power Pink range on Apple's online store. The cable is available at a price of Rs 1,803 for the 1.5-metre versions, while the 3-metre USB-C to USB-C cable is priced at Rs 2,846. Asus Vivobook 14 and Vivobook 15 Asus has been keeping itself busy lately, with a new launch almost every week. This time, the company has refreshed its everyday laptop lineup with the new Vivobook 14 and Vivobook 15. If you've been looking for an AI-powered laptop but don't want to spend flagship money, these might be worth a look. Both laptops are powered by Intel Core Series 3 processors with up to 17 TOPS NPU performance and feature Full HD displays, military-grade durability, a webcam privacy shutter, fingerprint login, Wi-Fi 6 and up to 16GB of DDR5 RAM. Asus is targeting students and young professionals looking for a laptop that can handle work, studies and everyday entertainment. Asus Vivobook 15 The Asus Vivobook 15 starts at Rs 75,990 and is available now through Asus Exclusive Stores, Amazon, Flipkart, Reliance Digital, Croma, Vijay Sales and authorised retailers. The Vivobook 14 starts at Rs 1,07,990 and will go on sale from July 26 through Asus Exclusive Stores, the Asus eShop and other authorised partners.