Google will now disclose which are made with AI
Google is rolling out a new feature aimed at helping people understand when an ad they’re seeing was made using AI technology. AI makes it
Google is rolling out a new feature aimed at helping people understand when an ad they’re seeing was made using AI technology. AI makes it easier for businesses to create, place their brand’s products in various settings, and save money on real-world e-commerce photography. But it can also be misleading if consumers don’t know that what they’re looking at isn’t a real product photo. While Google prohibits misleading and deceptive, an ad can still leverage AI to create some type of synthetic or digitally altered content.
Until now, that’s something Google only required election to disclose. Screenshot Image Credits:Google The tech giant said the new consumer-facing feature will be introduced to the “My Ad Center” panel, which anyone globally can access by clicking the three-dot menu or on the info icon on the they come across via Google Search, YouTube, and Google Discover. This panel already lets users block or report, learn more about the or why the ad was shown, among other things.
Now, users also see an option that says “how this ad was made,” which will indicate if the ad was created or edited with AI. Google says that when use its own generative AI tools to create, the disclosure will be automatically enabled. However, if the ad is created elsewhere, the will need to use a new control to indicate if AI was involved in its creation — Google will not perform its own check to determine if that’s the case.
In some markets, the ad may also be labeled as AI if local law requires it.
The BriefWire