Slate Auto teams up with Crayola to color its EV truck
Slate Auto, the EV startup backed by Jeff Bezos, has built its business around the idea of simplicity and customization. Start with a $24,950 unpainted
Slate Auto, the EV startup backed by Jeff Bezos, has built its business around the idea of simplicity and customization. Start with a $24,950 unpainted gray electric truck with 205 miles of range — and none of the technological flair — and let the buyer customize it to their liking through vehicle wraps, decals, lighting, and other accessories. The vehicle wraps, printed vinyl film that can be applied to a car, truck, or SUV without needing to paint it, are a central component of this customization strategy with hundreds of different colors and combinations.
And now, Slate is adding even more through a partnership with crayon maker Crayola. Slate said Thursday it will offer five vehicle wraps that use signature Crayola colors, including Cerulean, Fern, Jersey Tomato, Razzmatazz, and Dandelion. The Crayola-color vehicle wraps cost $1,549.99, according to Slate. The company is also throwing in a matching Crayola key fob and “Slatelet,” which are custom art pieces that snap onto the dashboard, for those who opt for a crayon-colored vehicle wrap. Image Credits:Slate Auto/screenshot / This is not Slate’s only collaboration, although it might be the one most recognizable to children; the company is also working with NYC artist Max Kolo on a vehicle wrap.
This is, however, a first for Crayola. Anna Roca, head of global partnerships at Crayola, said this is the company’s first automotive partnership. Slate wouldn’t disclose whether it’s working with other companies like Crayola to offer more vehicle wrap designs. A Slate spokesperson said in an email that “we’re excited to welcome Makers, creators, and partners over time,” suggesting that more wraps could still come. And considering the custom-heavy path Slate has taken so far, it’s easy to imagine a slew of design collabs in the future.
Slate is still a newcomer in the automotive industry. The company emerged from stealth in April 2025 and has yet to make its first deliveries. Last month, the company revealed its $24,950 base price and started taking pre-orders for the vehicle, which starts as a two-seat truck and can be modified into a more expensive $29,950 five -seater SUV.
The BriefWire