‘Era-defining’ growth of women’s cricket now outstripping men’s game
Attendance and viewing figures at T20 World Cup hit an all-time high – and the sport’s appeal is pushing boundaries Women’s cricket is growing faster
Attendance and viewing figures at T20 World Cup hit an all-time high – and the sport’s appeal is pushing boundaries Women’s cricket is growing faster than the men’s game in many areas of the world, according to the International Cricket Council chief executive, Sanjog Gupta, who has defended his organisation’s reliance on the Indian market for driving expansion.
The first women’s Test to be played at Lord’s begins on Friday between England and India, five days after the ground staged the final of a record‑breaking T20 World Cup in front of a sellout crowd.
Gupta, however, is just as excited by the sport’s potential in new markets. Continue reading...
The BriefWire