WhatsApp adds AI agent for businesses in India, it is free for everyone and works 24/7
Meta is bringing a new AI feature for businesses on WhatsApp. The tech giant has launched Meta Business Agent for WhatsApp Business users. This AI
Meta is bringing a new AI feature for businesses on WhatsApp. The tech giant has launched Meta Business Agent for WhatsApp Business users. This AI agent can manage customer interactions for a business 24/7 without charging a fee. That is, if you have a business, you can set up your own AI agent on WhatsApp, and then the AI will manage customer responses, answer queries or close leads on its own throughout the clock. All of this for free. Though a human can take over chats when needed. The announcement was made at WhatsApp's third annual Business Summit in Mumbai. What is WhatsApp AI Business Agent? Read Full Story Meta Business Agent is an AI service from Meta for businesses on WhatsApp. It uses information shared by a business such as its catalogue, website, business profile, and opening hours, to answer customer queries and handle common interactions. And the AI agent can manage these interactions anytime, something that may not be possible for a small business to do manually. And humans can still step in whenever needed.
Has Meta launched the WhatsApp AI Business Agent in India? Yes, Meta has launched the Business Agent in India, but the full rollout will happen. At present, it is available only to selected businesses in limited countries, which means not every business will be able to access it immediately. That is, while some businesses can start using the AI agent on WhatsApp, others may have to wait for some time before it is available for everyone. You can join the waitlist in case you don’t have access for the Meta Business Agent just yet. How does WhatsApp AI Business Agent work? If you want to set up a Meta Business Agent for your business on WhatsApp, you can do so by going to the Tools tab. Here you will find an option for the AI agent. Once selected, simply follow the on-screen instructions. After setup, businesses can train the AI agent by uploading documents and images, adding sample responses, recommending bestselling products and sharing purchasing information. Meta said this helps the assistant generate better responses for customers.
Businesses can also choose when the AI should reply, including all new one-to-one chats, chats except with saved contacts, or chats started through Facebook or Instagram. They can also keep replies paused while the system continues learning from conversations, and they can enable or remove the AI from individual chats whenever they want. If a business decides to reply manually, the AI stops generating responses in that chat unless the business unmutes it or turns AI replies back on. Meta said businesses will receive a notification if Meta Business Agent determines that a customer needs attention. What are the features of Meta's WhatsApp AI agent? The Meta Business Agent on WhatsApp can respond to questions on different topics. This can include details about business hours and location, or information regarding products. The AI agent can also share details on pricing or suggest items to a customer based on their needs. Meta says that a customer will be informed the first time they start chatting with a business with this agent. They will see the message, “AI from Meta receives chats to improve AI quality and generate messages for this business." Apart from customer chats, the Meta Business Agent can also generate summaries of missed conversations and surface insights from customer interactions.
The BriefWire