India’s Spice Palette: Tradition, Taste And The Modern Kitchen

Published 6 July 2026 · india

India’s Spice Palette: Tradition, Taste And The Modern Kitchen Published By Last Updated: July 06, 2026, 13:40 IST Catch, a DS Group brand, adapts to

India’s Spice Palette: Tradition, Taste And The Modern Kitchen Published By Last Updated: July 06, 2026, 13:40 IST Catch, a DS Group brand, adapts to evolving Indian consumer habits, offering diverse spices and masalas. It achieved over 20% growth and surpassed ₹1,000 crore in sales. A wide range of products from DS group. India remains the world’s largest producer, consumer and exporter of spices, with exports touching $4.45 billion in FY 2024-25 (Spices Board of India) and a presence across more than 200 global destinations. As the domestic spices market moves steadily towards branded products, consumer expectations are evolving beyond basic functionality to demand greater consistency, authenticity and convenience. Within this shift, brands that have remained relevant are the ones that have evolved alongside the Indian kitchen. Among them, Catch, from the house of DS Group (Dharampal Satyapal Group), offers a strong example of how a legacy brand can continue to adapt to changing consumer habits while staying rooted in everyday cooking. Introduced by DS Group in 1987, Catch entered Indian kitchens with the launch of its table-top salt sprinkler, a simple but effective innovation designed to address moisture-induced clumping in Indian conditions. What began as a practical kitchen solution has since grown into a comprehensive culinary portfolio that spans nine categories, over 125 variants and more than 300 SKUs, expanding from straight spices to blended masalas, pastes and whole spices. This evolution has been shaped by a close understanding of how Indian food habits have changed over time.

As cooking becomes more exploratory, consumers are increasingly blending global influences with regional preferences, experimenting with newer cuisines while remaining rooted in familiar tastes. Catch has adapted to this shift by introducing global flavours like Pizza-Pasta Seasoning, Chilli Flakes, Oregano and Mixed Herbs to Indian kitchens, while also taking regional masalas like Jeeravan Masala and Podi Masala to a wider national audience through its expanding distribution footprint. Strengthening its offering for evolving consumer needs, the brand is making a shift that is equally visible in its approach to younger consumers. New-age offerings such as momo masala reflect how Catch is responding to Gen Z consumption habits and emerging food occasions, building relevance through products that align with contemporary eating patterns while staying anchored in Indian taste preferences. Quality is at the core of all that DS Group does and its no exception in the Salt & Spice business. Technologies such as cryogenic grinding preserve natural oils, aroma and flavour more effectively, helping maintain consistency and purity at scale while aligning with global quality benchmarks such as ISO and HACCP. A focused growth strategy anchored in product innovation, portfolio expansion and culturally relevant consumer engagement has helped Catch Salt & Spices record robust year-on-year growth of over 20% during the last two years and it continues to build on its strong momentum. Today, Catch has built a presence across retail, modern trade, e-commerce, quick commerce and HORECA channels, supported by a distribution network of over 7 lakh retail touchpoints and more than 1500 distributors nationwide.