For urban buyers, Saturdays, Sundays witness 2/3rd of weekly spend
Urban Indians significantly boost their spending on Saturdays and Sundays, with a 1.6 times higher expenditure compared to weekdays. Fashion, entertainment, electronics, and dining see
Urban Indians significantly boost their spending on Saturdays and Sundays, with a 1.6 times higher expenditure compared to weekdays. Fashion, entertainment, electronics, and dining see a marked increase as people enjoy leisure time. This trend is particularly strong in major metros and among higher-income groups, indicating a shift towards aspirational consumption.
The BriefWire