What is Bending Spoons? The little-known AOL and Vimeo owner that’s now public
Bending Spoons, the Milan-based tech conglomerate that made headlines for acquiring the likes of AOL and Vimeo, went public on the Nasdaq this week with
Bending Spoons, the Milan-based tech conglomerate that made headlines for acquiring the likes of AOL and Vimeo, went public on the Nasdaq this week with a pop, briefly reaching a market capitalization over $25 billion. While Bending Spoons stock has slightly slumped since then, its market cap remains twice double its previous private valuation of $11 billion, confirming investor appetite for its playbook and portfolio, which includes digital brands such as Meetup, Eventbrite, and WeTransfer. Bending Spoons’ strategy shares similarities with private equity, with the difference that it holds onto the brands it acquires. Its focus is on making them more financially successful — with tech and AI, but also often through price hikes and layoffs that have caused controversy. Speaking to TechCrunch, co-founder and chief product officer Matteo Danieli said some of the scrutiny was due to the fact that products such as Evernote were genuinely loved by their users. But he said that despite all the changes, customer retention has been “remarkably stable.” The user base of Bending Spoons itself has grown significantly in its 13 years of existence, and particularly in the last couple of years. As of March 2026, its portfolio served over 500 million monthly active users and more than 9 million monthly paying customers, according to its filing. This also goes against the idea that Bending Spoons acquires dead companies, a narrative that entrepreneur Joe Hyrkin has been battling since selling digital publishing platform Issuu to the Italians in 2024. “’Old internet brands’ is the wrong frame,” Hyrkin wrote on LinkedIn after the IPO. “They acquire products with real customer behavior, then integrate them into a centralized system of product, engineering, data, monetization, AI, and operating discipline.” This seems to be working: Bending Spoons reported $1.31 billion revenue in 2025; but its market capitalization indicates that investors anticipate even more. How did Bending Spoons start? The little-known backstory is that Bending Spoons was born out of the remains of Evertale, a Copenhagen-based startup that participated in Disrupt SF 2011’s Startup Alley and raised seed funding for itsphoto-sharing app, Wink.
Evertale failed not long after, and investors were able to exit, but its founders and a couple of employees kept working together, initially on in-house apps. Soon enough, the team made its first acquisition, followed by many others, CEO and co-founder Luca Ferrari told the venture podcast 20VC in one of his rare interviews before the company decided to go public. In 2020, Bending Spoons made an exception to its policy of no longer building its own products when it created and donated Immuni, Italy’s official COVID-19 contact-tracing app. But other than that, it has mostly been honing a formula: identifying a popular product it thinks it can improve inside and out, and buying it from owners who have reached their limits in some way. This approach was long orthogonal to VC, and Bending Spoons remained bootstrapped for years. But it eventually raised equity financing several times, including in 2022, 2024 and 2025. Pre-IPO, it also had VIP backers like tech industry bigs Eric Schmidt, Mike Krieger, and Xavier Niel; and stars Andre Agassi, Bradley Cooper, Maluma, The Weeknd, and The Chainsmokers. What happens after a Bending Spoons acquisition? After the acquisition, Bending Spoons is anything but a passive owner, making changes to the products’ user experience and features, as well as to the underlying tech; monetization strategy, including pricing; and team organization, including headcount. While this focus on efficiency and revenue overlaps with private equity strategies, Bending Spoons claims a key difference: It “aims to hold forever, and has never sold an acquired business.” It is building a live portfolio, not presiding over a tech graveyard. What companies has Bending Spoons acquired? While Bending Spoons acquired several companies between 2014 and 2021, including the AI-powered photo enhancer Remini, its most notable acquisitions happened more recently. In 2022, it acquired Filmic, known for its popular video- and photo-editing apps, and laid off the entire staff in December 2023. In a deal also announced in 2022 and finalized in early 2023, Bending Spoons also acquired Evernote, the note-taking app that had reportedly reached a $1 billion valuation before hitting trouble.
The BriefWire