Watch: New Indian grocery store in New Jersey sees massive rush, Internet calls it 'American sabzi mandi'

Published 4 July 2026 · us

A newly opened Indian grocery store in New Jersey has gone viral after attracting huge crowds during its grand opening, with videos showing long queues

A newly opened Indian grocery store in New Jersey has gone viral after attracting huge crowds during its grand opening, with videos showing long queues outside the store and packed aisles inside. The clips have been widely shared across social media platforms, where many users jokingly referred to the outlet as an "American Sabzi Mandi." The videos have drawn attention to the growing popularity of Indian supermarkets in the United States, particularly in areas with a large Indian community. Many such stores stock fresh vegetables, regional groceries, spices, snacks and well-known Indian brands, offering shoppers products that are often difficult to find in mainstream supermarkets. Viral Videos Show Packed Store On Opening Day Footage from the grand opening captured hundreds of shoppers crowding the newly launched store, with customers filling the aisles and queues stretching outside the premises.

The overwhelming turnout quickly made its way to social media, where users compared the scenes to bustling vegetable markets commonly seen in India, leading to the nickname "American Sabzi Mandi." While many viewed the rush as a reflection of the demand for Indian grocery stores in the US, others focused on the crowd management and shopping experience. Internet Divided Over Crowds The viral clips soon triggered a wider discussion online, with users expressing contrasting views about the scenes captured at the store. Some social media users said the large turnout was unsurprising given the demand for Indian groceries and the excitement surrounding a new store opening. Others questioned crowd discipline, drawing comparisons with busy shopping events elsewhere. One user wrote, "Asians need to learn the value of personal space." Another commented, "black friday mentality!

these guys are officially americans now. Lol." A third user wrote, “This is not worse than black Friday deals!” Another comment read, "What you expect from new Jersey. These are the fucking people just came out of local city bus from india and first time flying in plane." Offering a different perspective, another user wrote, "They won't get so many varieties of vegetables like they get in india... So understandable." Growing Demand For Indian Grocery Stores In The US Beyond the viral moment, the videos have also highlighted the increasing demand for Indian grocery stores across the United States as the Indian diaspora continues to grow. For many shoppers, these supermarkets provide access to fresh produce, regional ingredients, spices and packaged foods that are closely associated with home cooking and are not always readily available in conventional grocery chains.