FSSAI Pulls Up Six Energy Drink Brands, Demands Truth In Labelling For Misleading Claims
India's food safety regulator, the Food Safety and Standards Authority of India (FSSAI), has pulled up six popular energy drink brands over claims displayed on
India's food safety regulator, the Food Safety and Standards Authority of India (FSSAI), has pulled up six popular energy drink brands over claims displayed on their packaging. The regulator clarified that there is no official food category designated as energy drinks under current rules. Brands making unverified health or performance claims, such as boosting energy, sharpening focus, or fighting weakness, are under scrutiny.
The FSSAI is demanding that companies either provide scientific and legal approval to back these claims or modify their product labelling. While this regulatory action is a truth in labelling crackdown rather than a ban, it requires companies to ensure accuracy in their marketing and packaging. Subscribe to India Today for NEW VIDEOS EVERY DAY and make sure to enable Push Notifications so you'll never miss a new video.
All you need to do is PRESS THE BELL ICON next to the Subscribe button! India Today TV is India's leading English News Channel. India Today YouTube channel offers latest news videos on Politics, Business, Cricket, Bollywood, Lifestyle, Auto, Technology, Travel, Entertainment and a lot more. Stay tuned for latest updates and in-depth analysis of news from India and around the world!
WhatsApp Channel
The BriefWire