US striker gets red card, which means free pizzas worth $1 million; here is how
Balogun's dismissal means the striker will miss his country's next match and has also triggered reward for fans with free pizzas How fans can claim
Balogun's dismissal means the striker will miss his country's next match and has also triggered reward for fans with free pizzas How fans can claim the free pizza Pizza giant Domino's is set to give out $1 million worth of free "emergency pizzas" after United States striker Folarin Balogun received a red card during his side's FIFA World Cup round of 32 match against Bosnia-Herzegovina, activating a promotion the pizza chain announced months before the tournament.The campaign was first unveiled by the company in a press release issued on May 18 as part of its marketing push around the summer's international football tournament. The company announced that it would give away $1 million worth of "emergency pizzas" if any member of the US national team received a red card during the competition, saying the offer was intended to "soften the blow" for supporters after one of football's most costly on-field punishments.Emergency Pizza is Domino's loyalty programme reward that allows eligible customers to claim a free medium two-topping pizza for use on a future order.
The company said the red card promotion was designed to turn a disappointing moment for fans into what it described as "a delicious pick-me-up".Alongside the giveaway, Domino's also launched a limited edition capsule collection in collaboration with football lifestyle brand Saturdays Football."We're as excited about the summer of soccer as fans are around the country! Whether you're planning to watch all the matches or perhaps you're playing pickup games of your own, Domino's has some fun ways to help you get ready," read the press statement dated May 18."Not only are we launching a capsule of co-branded merchandise from Saturdays Football, but we're also giving fans the chance to win free Emergency Pizzas. Soccer gurus know the worst thing to happen in a game is for a player on the team you're rooting for to receive a red card.
If that happens to the American squad, Domino's is here to help ease the pain by giving away Emergency Pizzas. It may not change the outcome of the match, but it can provide a delicious pick-me-up when it's needed most. "Balogun's evening took a dramatic turn after he scored his third goal of the World Cup to give the United States the lead before being sent off early in the second half. The dismissal means the striker will miss his country's next match and has also triggered Domino's pledge to reward fans with free pizzas.With Balogun's sending-off now fulfilling the promotion's only condition, Domino's is expected to honour its $1 million giveaway while the United States prepares for its next World Cup fixture without one of its leading goalscorers.The giveaway is not automatic.
The BriefWire