Fisheries Development Corporation set for commercial launch of ‘Seafood at Doorsteps’
The Karnataka Fisheries Development Corporation (KFDC) is set for the commercial launch of “Seafood at Doorsteps”, a dedicated e-commerce platform designed to deliver fresh, hygienically
The Karnataka Fisheries Development Corporation (KFDC) is set for the commercial launch of “Seafood at Doorsteps”, a dedicated e-commerce platform designed to deliver fresh, hygienically processed and ready-to-cook seafood directly to consumers, while creating market opportunities for Karnataka’s fishing communities. The digital initiative is aimed at establishing a direct market link between fish producers and consumers, said a release. By reducing dependence on intermediaries and leveraging digital commerce, the platform is expected to improve income for fishermen, fish farmers, self-help groups (SHGs), and Fish Farmer Producer Companies (FFPCs), added the release.
According to Dinesh Kumar, director of the Fisheries Department, the initiative represents an important milestone in Karnataka’s fisheries sector. The e-commerce platform has been developed on the Shopify platform and will be accessible through both mobile and desktop browsers without requiring users to download a separate application. The platform will offer two fulfilment options. Customers may either collect their orders from designated outlets free of charge or opt for home delivery at a nominal flat fee of ₹49 within a five-kilometre delivery radius, said the release.
The KFDC has completed the pilot phase of the project, during which the digital platform, operational workflows, and logistics systems were tested. Following the success of the pilot, KFDC is now making final preparations for the commercial launch of
the platform. According to the release, in the next phase, KFDC plans to introduce dedicated Android and iOS mobile applications, expand its delivery network to additional locations, and partner with professional logistics providers to enable faster and same-day deliveries.
The BriefWire