How sleepless nights are feeding a new economy: Key Highlights | TheBriefWire
How sleepless nights are feeding a new economy
Published 29 June 2026 ยท entertainment
Synopsis Gen Z's late-night habits, fueled by tech and on-demand entertainment, are boosting the 'fourth-meal economy'. Fast-food chains and delivery services report significant demand spikes
Synopsis Gen Z's late-night habits, fueled by tech and on-demand entertainment, are boosting the 'fourth-meal economy'. Fast-food chains and delivery services report significant demand spikes, with extended hours and menu engineering becoming crucial. This shift, driven by factors like the World Cup and India's outsourcing boom, signals a permanent change in the food business that restaurants must embrace.
Published: June 29, 2026 โข 11:30 PM IST ยท Updated: June 30, 2026 โข 12:37 AM ISTBy TheBriefWire Editorial Team
Key points
Synopsis Gen Z's late-night habits, fueled by tech and on-demand entertainment, are boosting the 'fourth-meal economy'.
Fast-food chains and delivery services report significant demand spikes, with extended hours and menu engineering becoming crucial.
This shift, driven by factors like the World Cup and India's outsourcing boom, signals a permanent change in the food business that restaurants must embrace.