How sleepless nights are feeding a new economy
Synopsis Gen Z's late-night habits, fueled by tech and on-demand entertainment, are boosting the 'fourth-meal economy'. Fast-food chains and delivery services report significant demand spikes
Synopsis Gen Z's late-night habits, fueled by tech and on-demand entertainment, are boosting the 'fourth-meal economy'. Fast-food chains and delivery services report significant demand spikes, with extended hours and menu engineering becoming crucial. This shift, driven by factors like the World Cup and India's outsourcing boom, signals a permanent change in the food business that restaurants must embrace.
The BriefWire