BAT to sack 9,000 as the world lights less cigarettes | TheBriefWire
BAT to sack 9,000 as the world lights less cigarettes
Published 29 June 2026 ยท us
Synopsis British American Tobacco is slashing approximately 9,000 jobs globally as part of a major restructuring. This significant workforce reduction aims to cut costs and
Synopsis British American Tobacco is slashing approximately 9,000 jobs globally as part of a major restructuring. This significant workforce reduction aims to cut costs and accelerate the company's pivot towards next-generation nicotine alternatives like vapes and pouches. The move, which includes outsourcing, is crucial for BAT's target of achieving substantial annual cost savings and repositioning itself in a rapidly evolving nicotine market.
Published: June 29, 2026 โข 1:13 PM IST ยท Updated: June 29, 2026 โข 4:37 PM ISTBy TheBriefWire Editorial Team
Key points
Synopsis British American Tobacco is slashing approximately 9,000 jobs globally as part of a major restructuring.
This significant workforce reduction aims to cut costs and accelerate the company's pivot towards next-generation nicotine alternatives like vapes and pouches.
The move, which includes outsourcing, is crucial for BAT's target of achieving substantial annual cost savings and repositioning itself in a rapidly evolving nicotine market.