YRF makes first bet on vertical entertainment
Synopsis Yash Raj Films is venturing into the burgeoning digital-first entertainment space with a strategic investment in Rusk Media. This move signals YRF's expansion into
Synopsis Yash Raj Films is venturing into the burgeoning digital-first entertainment space with a strategic investment in Rusk Media. This move signals YRF's expansion into mobile-first storytelling, focusing on original animation and vertical micro-dramas. The partnership aims to create category-defining intellectual property for global digital platforms, leveraging India's massive mobile audience and establishing the country as a creative force in vertical entertainment.
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