How much should we be prepared to pay for our food?
Jules Bal says he has noticed a change in the way Scots regard their relationship with food and thinks people are increasingly prepared to pay
Jules Bal says he has noticed a change in the way Scots regard their relationship with food and thinks people are increasingly prepared to pay extra for it. The 34-year-old French national, who co-owns a small artisanal butter manufacturing firm in Glasgow, is among a chorus of people concerned about the push for cheaper food to address the cost-of-living crisis.
He says that in his homeland there is much more focus on quality and that people are most concerned about where the product originates and what it tastes like. It's an argument that appears to run counter to recent calls to make some foods more affordable.
In its recent manifesto for the Holyrood election the SNP promised a price cap on "a basket of essential food items" including bread, milk and eggs.
The pledge was criticised by farmers and food producers, but the Scottish government said it had a "public health responsibility" to provide an affordable nutritious diet.
The BriefWire