TikTok’s road to becoming a super app

Published 26 June 2026 · tech

Although TikTok is widely described as a social media giant, it’s been gradually moving beyond that category. Over time, the video app added TikTok Shop

Although TikTok is widely described as a social media giant, it’s been gradually moving beyond that category. Over time, the video app added TikTok Shop, a map for local discovery, robust search, games, and so much more. Recently, it’s added hotel booking capabilities and is pursuing a fintech license. It appears that TikTok is taking steps to evolve into a “super app,” a single platform where users can do much more than just watch and share videos and that can actually handle a wide range of needs in one destination. The super app model is big in China with apps like WeChat, which is kind of like Facebook, WhatsApp, Apple Pay, and an app store all rolled into a single platform. Of course, there’s the question of whether a super app model would work outside of China, but that doesn’t mean TikTok won’t try. Instead of switching between apps, TikTok is working to become the app that people use for most of their digital activities. After taking its biggest leap with TikTok Shop, the company — which, notably, transitioned to new, primarily U.S. ownership back in January — has applied the same playbook to recent developments. Sports Image Credits:TechCrunch/Screenshot Over the years, TikTok has steadily been looking to become a place where users can come for sports highlights and content. In early June, the company launched a dedicated hub for the FIFA World Cup where users can see scores, match schedules, standings, If people are already watching videos on TikTok but want to keep up with the score, they can do so without leaving the app or opening a dedicated sports news app or Google. The World Cup hub was made possible through TikTok’s Sports-focused product called “TikTok GamePlan,” which is designed to allow sports teams, leagues, and broadcasters to drive discovery and engagement on the platform.

The social media giant also has partnerships with Major League Soccer (MLS) and Major League Baseball (MLB) for behind-the-scenes and exclusive content. Hotel and attraction booking Image Credits:TikTok In May, TikTok launched TikTok GO, a way for users to discover and book hotels, attractions, and experiences directly within its app in the United States. TikTok GO surfaces lodging and things to do through videos, search, and location pages. When users find something they’re interested in, they can view details, check availability, and complete a booking. Instead of directing users to third-party websites after they find a destination or recommendation in a video, TikTok has started positioning itself as a one-stop platform where viral travel content can drive bookings and revenue. While people have already been using TikTok as a search engine and replacement for Google, this latest step puts TikTok in more direct competition with Google’s core businesses, Search and Google Maps, because it’s working to not only be the app where you discover places, but also the platform where you purchase that trip. Payments Image Credits:Just_Super / Getty Images In March, Reuters reported that TikTok had applied to Brazil’s central bank for approval to operate as a financial technology company offering lending and payment services. The company is seeking two licenses. The first would allow it to provide prepaid accounts so users can store funds, receive money, and make payments. The second license would authorize it to operate as a direct credit provider, allowing it to lend its own capital or function as a platform that connects borrowers and lenders. The move marks a significant way that TikTok is branching out beyond a social media platform and into a digital ecosystem. By aiming to bring financial services into its app, TikTok is looking to increase user engagement, open new revenue streams, and position itself to compete with fintech startups and e-commerce platforms.