heat wave catches Europe's fashion industry
Synopsis Paris Fashion Week attendees battled sweltering heat, with ice packs becoming the hottest accessory. Historic venues, lacking adequate air conditioning, struggled to cope as
Synopsis Paris Fashion Week attendees battled sweltering heat, with ice packs becoming the hottest accessory. Historic venues, lacking adequate air conditioning, struggled to cope as temperatures soared. This extreme weather has sparked debate about holding summer fashion events in a climate-changed world, highlighting the clash between traditional industry practices and environmental realities. The industry faces a critical question: can its established calendar and infrastructure adapt to increasingly intense heat waves?
The BriefWire