Apple CEO may have just confirmed what Americans fear most about AI datacenters | TheBriefWire
Apple CEO may have just confirmed what Americans fear most about AI datacenters
Published 26 June 2026 ยท tech
Apple has raised prices on Macs and iPads by 15% to 25%, blaming a surge in memory and storage chip costs driven by the AI
Apple has raised prices on Macs and iPads by 15% to 25%, blaming a surge in memory and storage chip costs driven by the AI data-center boom. CEO Tim Cook told The Wall Street Journal the increases were "unavoidable," calling the component price spike "a hundred-year flood." DRAM and NAND prices have quadrupled in a year. iPhone prices are unchanged for now, but Apple hinted more hikes are coming.
Published: June 26, 2026 โข 2:13 PM IST ยท Updated: June 26, 2026 โข 3:32 PM ISTBy TheBriefWire Editorial Team
Key points
Apple has raised prices on Macs and iPads by 15% to 25%, blaming a surge in memory and storage chip costs driven by the AI data-center boom.
CEO Tim Cook told The Wall Street Journal the increases were "unavoidable," calling the component price spike "a hundred-year flood." DRAM and NAND prices have quadrupled in a year.
iPhone prices are unchanged for now, but Apple hinted more hikes are coming.