Get MacBooks at a Prime Day discount before Apple’s new price hikes kick in
Apple just raised the prices on Macs and iPads in response to the rising costs of memory chips, right in the middle of Amazon Prime
Apple just raised the prices on Macs and iPads in response to the rising costs of memory chips, right in the middle of Amazon Prime Day. That means existing discounts (even small ones) on Apple laptops like the MacBook Neo, MacBook Air, and MacBook Pro just became significantly better deals. As an example, the 13-inch MacBook Air M5 that used to start at $1,099 and is currently on sale for $949 will soon carry a full retail price of $1,299. That initial $150 discount just became a savings of $350 compared to Apple’s upcoming pricing. There’s no guarantee how long existing sales will stick around, and no word on when major laptop retailers like Best Buy, Amazon, Costco, and others will reset all their Mac pricing to reflect the increases. But that means if you were considering an Apple computer purchase soon or are on the fence about buying one, it might be best to make a move while you can. Thankfully, there are a handful of existing sales to take advantage of. We’re outlining all the deals we can find below. MacBook Neo deals MacBook Neo Apple’s most affordable laptop, with a 13-inch display, A18 Pro chip, 8GB of RAM, and optional Touch ID fingerprint sensor. Read our review. Where to Buy $799 $689.99 at Amazon (512GB) $699 $599 at Best Buy (256GB) $699 $589.99 at Amazon (256GB) The base 256GB MacBook Neo is selling for $589.99 at Amazon and Costco. Normally that’d be a paltry $10 discount, but with Apple raising the Neo’s base price to $699 it’s now a savings of $110. The 512GB version with Touch ID is $689.99 (a $110 discount compared to the new price) at Amazon and Costco.
MacBook Air deals Apple MacBook Air (M5) Apple’s 2026 MacBook Air has an M5 chip and starts with 512GB of storage that’s significantly faster than previous generations. It’s still as excellent as ever despite a higher base price. Read our review. Where to Buy $1299 $949.99 at Amazon (13-inch) $1299 $949 at Best Buy (13-inch) $1499 $1149 at Amazon (15-inch) The base 13-inch MacBook Air with an M5 chip, 16GB of memory, and 512GB of storage is $949 at Amazon, Best Buy, and Costco. That’s such a better price than the $1,299 Apple is now charging. The 15-inch Air with the same base configuration is currently on sale for $1,149 (also $350 off its new price) at Amazon, Best Buy, and Costco. As good as the Neo is, the Air is still Apple’s best all-around laptop. Its balance of performance, battery life, and portability is still unmatched. And for $949 or $1,149 you’re getting a laptop that should last you the better part of a decade for what’s sadly now such a good deal. MacBook Pro deals MacBook Pro (14-inch, M5, 2025) Apple’s 14-inch M5 MacBook Pro takes everything we loved about the M4 model — including all-day battery life and a 12-megapixel webcam — and improves upon it with an M5 chip. It also offers faster storage and a 10-core CPU / 10-core GPU that’s up to 3.5x faster at AI tasks. Read our review. Where to Buy $1999 $1599 at Amazon (16GB RAM, 1TB SSD) $1999 $1549 at Best Buy (16GB RAM, 1TB SSD) $2199 $1749 at Amazon (24GB RAM, 1TB SSD) The base 14-inch MacBook Pro with an M5 chip is my personal favorite sweet spot of Apple’s lineup if you do frequent content creation but can’t fathom paying much higher M5 Pro / M5 Max prices.
The BriefWire