Ambani, Tata couldn't crack it. Meta's wants it badly | TheBriefWire
Ambani, Tata couldn't crack it. Meta's wants it badly
Published 24 June 2026 ยท india
Synopsis Cred founder Kunal Shah, a philosophy graduate, built his platform on exclusivity for high credit scorers, now processing over 40% of India's credit card
Synopsis Cred founder Kunal Shah, a philosophy graduate, built his platform on exclusivity for high credit scorers, now processing over 40% of India's credit card bills. While Meta's interest raises data control questions, Shah faces the challenge of creating a fair commercial portal. His next task is to expand Cred beyond its niche user base to serve the broader Indian middle class, a significant shift from his initial strategy.
Published: June 24, 2026 โข 11:44 AM IST ยท Updated: June 25, 2026 โข 12:06 AM ISTBy TheBriefWire Editorial Team
Key points
Synopsis Cred founder Kunal Shah, a philosophy graduate, built his platform on exclusivity for high credit scorers, now processing over 40% of India's credit card bills.
While Meta's interest raises data control questions, Shah faces the challenge of creating a fair commercial portal.
His next task is to expand Cred beyond its niche user base to serve the broader Indian middle class, a significant shift from his initial strategy.