Ambani, Tata couldn't crack it. Meta's wants it badly
Synopsis Cred founder Kunal Shah, a philosophy graduate, built his platform on exclusivity for high credit scorers, now processing over 40% of India's credit card
Synopsis Cred founder Kunal Shah, a philosophy graduate, built his platform on exclusivity for high credit scorers, now processing over 40% of India's credit card bills. While Meta's interest raises data control questions, Shah faces the challenge of creating a fair commercial portal. His next task is to expand Cred beyond its niche user base to serve the broader Indian middle class, a significant shift from his initial strategy.
The BriefWire