iPhone 17 Pro gets cheaper in sale season, should you buy or wait for iPhone 18 Pro?

Published 24 June 2026 · tech

The sale season is almost here. Over the next few weeks, major shopping events such as Flipkart's GOAT Sale and Amazon Prime Day will bring

The sale season is almost here. Over the next few weeks, major shopping events such as Flipkart's GOAT Sale and Amazon Prime Day will bring discounts on everything from smartphones and laptops to smartwatches and TVs. And as always, for many buyers, the sale season is also the time when Apple products move to the top of the wishlist. This year, one of the biggest attractions could be the iPhone 17 Pro. With price cuts, bank offers and exchange deals expected during the sales, you may finally be able to pick up Apple's flagship for significantly less than its launch price. Read Full Story But wait. The iPhone 18 Pro is also around the corner. Apple is expected to unveil its next-generation Pro iPhones in September 2026, which is now only about two-and-a-half months away. So that leaves many buyers with a dilemma: take advantage of the iPhone 17 Pro deals during the sale season, or wait a couple of months for the iPhone 18 Pro? The answer really depends on what matters more to you, getting a great deal or getting the latest thing. Why the iPhone 17 Pro is still an easy recommendation The iPhone 17 Pro is not suddenly becoming old, and it won't lose its appeal anytime soon. In fact, right now it is one of the most powerful smartphones Apple has ever made.

You get a gorgeous 6.3-inch LTPO Super Retina XDR OLED display with ProMotion, up to 3,000 nits of brightness and Ceramic Shield 2 protection. Inside, there's Apple's A19 Pro chip paired with 12GB of RAM and up to 1TB of storage. Whether you spend your day editing videos, gaming, multitasking or simply scrolling through social media, the iPhone 17 Pro has more than enough power for years to come. The cameras are equally impressive. There's a trio of 48-megapixel sensors, including a main camera, an ultra-wide lens and a Tetraprism telephoto camera that offers 4x optical zoom and up to 8x optical-quality zoom. You also get an 18-megapixel front camera with autofocus and Centre Stage support. Battery life remains strong too, with Apple claiming up to 31 hours of video playback. Add Wi-Fi 7, USB-C, Face ID, IP68 water resistance and wireless charging, and you are still looking at one of the most complete flagship phones available today. With these specifications, the sale makes it even more enticing. You see, Apple's latest Pro models rarely get major discounts. But during events such as Prime Day and the GOAT Sale, the combination of instant discounts, exchange bonuses and bank offers can make the iPhone 17 Pro a genuinely tempting deal. And even after the iPhone 18 Pro makes its way, the iPhone 17 Pro will not lose its charm, overnight.