Why Guinness Is Growing While Beer Sales Fall
Diageo Global Category Director Gráinne Wafer reflects on her personal connection to the Guinness brand and the challenge of keeping an almost 270-year-old icon relevant
Diageo Global Category Director Gráinne Wafer reflects on her personal connection to the Guinness brand and the challenge of keeping an almost 270-year-old icon relevant for a new generation of drinkers. Wafer explains how the Irish stout is evolving while holding onto the ritual, quality and community that she says built it.
Why Guinness Keeps Growing While Beer Sales Worldwide Fizz Out With Gráinne Wafer at the helm, the brand just opened a new brewery in Ireland’s County Kildare, with a second facility on the way.
Will it be enough to meet the raging year-round demand? Like this video? Subscribe and turn on notifications so you don't miss any videos from
Bloomberg Markets & Finance Visit for business news & analysis, up-to-the-minute market data, features, profiles and more.
The BriefWire