Urban Harvest in talks to raise ₹300 crore at ₹1,500 crore valuation
“It is essentially a quick-commerce model. Products such as maida and wheat flour are offered in bulk packs of 25 kg or 50 kg, rather
“It is essentially a quick-commerce model. Products such as maida and wheat flour are offered in bulk packs of 25 kg or 50 kg, rather than the 1-kg or 500-gram packs typically available in supermarkets,” said Suri. “We do everything at wholesale pricing because we have to replace the traditional distributors serving this industry. To replace them, we need to match the pack sizes and needs of our customers.”
The BriefWire