Chittoor Collector says steps on to ensure remunerative prices for Totapuri mango farmers
Collector Sumit Kumar has said the district administration is continuously monitoring the pricing problems faced by Totapuri mango farmers, and is taking measures to ensure
Collector Sumit Kumar has said the district administration is continuously monitoring the pricing problems faced by Totapuri mango farmers, and is taking measures to ensure they get remunerative prices for their produce. Speaking to the media on Thursday (June 18, 2026), the Collector said thousands of farmers in the district depended on the Totapuri variety, and that the administration had held several meetings over the past month with exporters, processing companies and bottling company representatives to assess the situation.
Totapuri mango prices are hovering between ₹5 and ₹6 a kg in markets such as Dindigul, Krishnagiri, Srinivasapuram and Chittoor. “The primary reason for the price drop is reduced market demand,” he said, adding that discussions with major companies like Coca-Cola and Pepsi had shown they held enough mango pulp stocks to last until January or February, leaving little demand for fresh purchases.
Sumit Kumar said a fall in mango exports to countries such as Saudi Arabia and Oman had also affected market purchases. Farmers were facing difficulties from rising cultivation costs as well, he said. The Collector said processors fixed prices based on market conditions, demand and profitability. “While majority of processors in the district are acting in the farmers’ interest, the announcement of lower prices by some is impacting the market,” he said.
The Collector said there was hope that prices would improve over the next 10 days, as market stocks fell and consumption rose.
The BriefWire