BMW rolls out MINI Countryman C at Rs 47.5L
Chennai: Luxury carmaker BMW Group India on Wednesday expanded its premium portfolio with the launch of the locally assembled petrol-powered MINI Countryman C, aggressively priced
Chennai: Luxury carmaker BMW Group India on Wednesday expanded its premium portfolio with the launch of the locally assembled petrol-powered MINI Countryman C, aggressively priced at an introductory Rs 47.50 lakh (e showroom), said Hardeep Singh Brar, President and CEO of BMW Group India. Speaking to reporters at the launch event here, Thomas Dose, Managing Director, BMW Group Plant, Chennai, said introduction of the new variant marks a major operational milestone for the brand, as the premium crossover will be completely knocked down (CKD) and locally manufactured here.This shift to localised assembly allows the luxury compact crossover to be positioned as a more competitive and accessible alternative to the top-tier, performance-oriented Countryman John Cooper Works (JCW) All4, he added.
Bookings for the premium crossover have officially commenced across authorised dealerships nationwide, with customer deliveries slated to begin immediately. The vehicle is built on the front-wheel-drive UKL2 platform, a structural architecture it shares with the BMW X1, Floridian Kuenstner, Vice-President, Mini, Region China, Asia-Pacific, Middle East, Eastern Europe and Africa, BMW Group. At the heart of the new Countryman C is a 1.5-litre, three-cylinder, turbocharged petrol engine mated to a 7-speed dual-clutch automatic transmission (DCT), he added. According to him, the powertrain generates an output of 156 bhp and 240 Nm of torque, delivering power exclusively to the front wheels.Designed to offer enhanced road presence and a more spacious cabin, the new crossover features internal combustion engine (ICE) specific styling cues.
These include a revised octagonal front grille, re-profiled front and rear bumpers, adaptive LED headlamps, and a distinctive champagne-coloured exterior trim package. Premium features on the crossover include a panoramic sunroof, a head-up display (HUD), Level 1 Advanced Driver Assistance Systems (ADAS), a 12-speaker Harman Kardon
music system, and Park Assistant Plus equipped with a 360-degree camera, officials said. The newly launched variant is expected to aggressively challenge established premium compact SUVs in the Indian market, primarily competing against the likes of the Audi Q3, Mercedes-Benz GLA, and its stablemate, the BMW X1.
The BriefWire