UK social media ban ‘likely to cause £1.3bn drop’ in digital spend
TV streamers and family shows set to benefit as brands cease marketing to teenagers on sites such as YouTube Analysis: impact of social media ban
TV streamers and family shows set to benefit as brands cease marketing to teenagers on sites such as YouTube Analysis: impact of social media ban in UK hinges on how firm it is Brands are expected to cut more than £1bn of digital spending due to the UK’s ban on social media for under-16s, with streaming services tipped to benefit as try to reach large audiences of teenagers. The ban, due to come into force early next year, will leave UK scrambling to reassess marketing plans as millions of under-16s effectively disappear as a demographic that can be marketed to on platforms including Facebook, Instagram, Snapchat and YouTube. Continue reading...
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