Live sports score big, keep fans glued
Synopsis India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds on television
Synopsis India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds on television, digital, and social media. Connected TV is growing fast, while traditional pay TV is declining. This indicates a significant change in how Indians watch sports, with digital and regional languages playing a bigger role.
The BriefWire