Stellantis targets 35% North American sales increase, led by Ram Trucks and Chrysler revival
Ram Rumble Bee launches with the 5.7-liter Hemi V-8 (left), with availability starting late 2026; Rumble Bee 392 (right) and Rumble Bee SRT (center) arrive
Ram Rumble Bee launches with the 5.7-liter Hemi V-8 (left), with availability starting late 2026; Rumble Bee 392 (right) and Rumble Bee SRT (center) arrive in the first half of 2027. AUBURN HILLS, Mich. — Stellantis plans to increase its North American sales by 35% by 2030, including by reviving its beleaguered Chrysler brand that has relied on one product for several years.
The expected growth, focused on its traditional U.S. brands, is targeting 60% sales increases for Chrysler and Ram Trucks; 10% for its Dodge performance brand; and 15% for Jeep. It did not disclose targets for Fiat or Alfa Romeo, which are also sold minimally in North America. Ram CEO Tim Kuniskis, who also oversees its other American brands, said the target is to increase the American brand sales from 1.4 million last year to 1.9 million in 2030, despite expectations of industry volume being flat during that timeframe at 20 million vehicles overall.
Stellantis plans to do so largely through new vehicle introductions that extend the company's market coverage, Kuniskis said Thursday during an investor event where the company announced a new five-year, 60
billion euros (US$69.7 billion) turnaround plan under CEO Antonio Filosa. "We're not choosing between growth and profitability. We will improve both together," Filosa said Thursday about the company's North American operations.
The BriefWire