Here are the price-matching policies for Best Buy, GameStop, and others

Published 11 June 2026 · tech

Nothing is more frustrating than buying a new pair of headphones, an OLED TV, or a laptop just to find out that you could have

Nothing is more frustrating than buying a new pair of headphones, an OLED TV, or a laptop just to find out that you could have gotten it for cheaper somewhere else just a few days or weeks later. That’s why, in order to keep customers happy and prevent them from shopping elsewhere, some retailers offer price-matching policies in which they promise to match a lower price found elsewhere. That kind of information comes in handy no matter the time of year, but it’s especially helpful during shopping events like Amazon’s Prime Day 2026 sale, which kicks off June 23rd and lasts through June 26th. What follows are the price-matching policies for a number of major retailers. There are a few things to note here. First, every retailer has its own set of rules and restrictions. We’ve summarized some of them here, but we recommend visiting the provided links and reading the policies carefully. Second, most retailers that serve as a marketplace for other sellers, specifically wholesale retailers like Costco and Sam’s Club, don’t offer any protections, and many traditional stores won’t match their prices. Lastly, there are always exceptions to the rules. If you’re looking for a deal on a product and you know it’s available for a lower price elsewhere (or it was previously offered at the same retailer), it never hurts to call or chat with a customer service rep and ask if they’ll match the price. You have nothing to lose but time, and there’s always a chance they may find a loophole or make a special exception. Amazon Amazon doesn’t offer price matching. Full stop. You can contact customer support, but even if you’re an Amazon Prime customer, it’s not likely that they’ll help you out. That being said, Amazon does offer a liberal return policy, meaning you can often return an item you purchased from Amazon if it’s available for less elsewhere (or at Amazon). Then, you can just repurchase the product wherever it’s cheapest. Target Target used to let shoppers price match identical items sold by select retailers, including Amazon, but no longer does so. Under its current policy, shoppers can only request a price adjustment if they find an identical qualifying item for less than they paid on Target.com, at their local Target store, or through an eligible Target Circle deal. Target will also price match Target Plus Partner (the retailer’s name for third-party sellers) items if the same Target Plus Partner on Target.com has it for less, or with a Target Circle deal. Price matches can be requested at the time of purchase or within 14 days after purchase. To request a price match, you’ll need to show the online price or digital version of the ad and provide your original receipt or packing slip; screenshots and photos aren’t accepted. Alternatively, you can call for online purchases at 1-800-591-3869 or chat online via contactus.target.com. However, that Target’s policy excludes in-store price matches from other Target stores. It also can’t be combined with Target Circle Bonuses, Target coupons, Registry coupons, or gift card promotions, and doesn’t apply to clearance, closeout, liquidation, damaged, used, open-box, refurbished, pre-owned, or rent-to-own items. In addition, Target won’t match prices between items sold directly by Target and those sold by third-party Target Plus Partner sellers. Best Buy Best Buy’s Price Match Guarantee states that a product could be eligible for a price reduction if it’s new, identical to the competitor’s product, immediately available at a qualifying competitor’s store or on its site, and not shown on Best Buy’s exclusion list that includes “items for sale the Thursday before Thanksgiving Day through the Monday after Thanksgiving.” Items must have the identical model number and color. However, disclaimer here: Best Buy only matches prices that are available to all customers and does not match membership-exclusive, loyalty-program, or paid-member discounts, thus it excludes events like Amazon Prime Day. To get the difference, you have to contact Best Buy via its on-site chat and provide the ad or website with a lower price point. Alternatively, you can call 1-888-237-8289 or visit any Best Buy or Pacific Sales store.