Everything you need to know about Prime Day 2026
Amazon Prime Day 2026 is getting closer, and itâs possible you might have some questions about the sale. When does it start? Why is it
Amazon Prime Day 2026 is getting closer, and itâs possible you might have some questions about the sale. When does it start? Why is it in June instead of July? And, most importantly, when will the deals go live? We have concrete answers to those questions, and weâll have a lot more Prime Day coverage coming soon as Amazon rolls out more deals. When does Prime Day start? Amazon Prime Day 2026 officially starts on June 23rd, 2026 at 12:01AM PT, and ends on June 27, 2026 at 12:01AM PT. Some items will stay discounted for the entire period, or at least for as long as they remain in stock, while others will only run for a shorter chunk of the four day sale. In its article about Prime Day 2026 timing, Amazon noted that special deals will go live at 12AM, 8AM, and 1PM PT each day throughout the sale. Why is Prime Day in June this year? While there have been exceptions, Prime Day has historically occurred in July. So, whatâs up with the recent change? Amazonâs Jamil Ghani told Reuters that the decision came down to some big events overlapping with its usual July launch.
âThis year, we have the (FIFA) World Cup [âŚ] Weâve got also the 250th anniversary of U.S. independence, and so we thought âthis week (beginning June 22) was the best week for us to hold Prime Day,â Ghani said. When do early Prime Day deals start? The rollout of early deals is already underway, and Amazon is highlighting deals on household essentials and Amazon devices like Kindle accessories and Ring cameras. Itâs safe to assume that there will be several dozen deals available ahead of Prime Day, and weâll be bringing them to you, so stay tuned. Do I need to be a Prime member to save? While there are likely to be some deals available to all shoppers, Amazon Prime members will have exclusive access to many discounts. If you havenât signed up for Prime before, you can claim a 30 day free trial. Young adults and students can claim six months of Prime membership for free, after which youâll be charged $7.49 per month if you want to continue (or $69 per year if you want to pay annually) with some account sharing limitations. People receiving government assistance can use Amazon Access for discounts on specific products, including a Prime membership.
Are other retailers offering similar deals? Other retailers are likely to drop prices through Prime Day to meet or at least come closer to Amazon. Weâll keep an eye out for deals across the web and let you know if someone else beats Amazonâs price, or launches a similar sale. Do any retailers offer price matching for Prime Day? Currently, no major retailers offer price matching for Prime Day deals on Amazon. Best Buy typically offers price matching for Amazon, but most Prime Day deals wonât qualify because theyâre either as limited quantity, or require a Prime membership. Neither Target nor Walmart offer price matching for competitors. How can I know that Prime Day deals are actually good? Thereâs a deep trove of products that weâre hoping to see discounts on during Prime Day, and we use tools like CamelCamelCamel to track prices. When the markdowns match or exceed ones weâve seen before on tech we like, weâll tell you about it. Of course, you can track price history on items this way, too. Amazon makes that easy with its own âAlexa for Shoppingâ price tracker (accessible by clicking âPrice historyâ next to the itemâs price), which is great for quick checks, but in our experience it doesnât show up on every product, and it seems to deliver just up to one year of price history.
The BriefWire