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Levi’s sues Australian clothing brand Globe over ‘blatant copying’ of tabs on pockets

Published 9 June 2026 · general

Denim giant claims trademarked design has been copied by S-Double, which was founded in 2008 by Shawn Stussy and is owned by the Melbourne-based clothing

Denim giant claims trademarked design has been copied by S-Double, which was founded in 2008 by Shawn Stussy and is owned by the Melbourne-based clothing company Global jeans giant Levi’s has launched legal action against Australian clothing company Globe and one of its brands for sewing tags on to pockets – which it says is “blatant copying” of its trademark design. The US denim giant made the same claim 15 years ago against the same brand, S-Double, founded by Shawn Stussy and owned by Melbourne-headquartered Globe. Continue reading...

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Levi’s sues Australian clothing brand Globe over ‘blatant copying’ of tabs on pockets

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Published: June 9, 2026 • 1:27 PM IST · Updated: June 9, 2026 • 2:09 PM ISTBy TheBriefWire Editorial Team

Levi’s sues Australian clothing brand Globe over ‘blatant copying’ of tabs on pockets

Key points

  • Denim giant claims trademarked design has been copied by S-Double, which was founded in 2008 by Shawn Stussy and is owned by the Melbourne-based clothing company Global jeans giant Levi’s has launched legal action against Australian clothing company Globe and one of its brands for sewing tags on to pockets – which it says is “blatant copying” of its trademark design.
  • The US denim giant made the same claim 15 years ago against the same brand, S-Double, founded by Shawn Stussy and owned by Melbourne-headquartered Globe.

Published June 9, 2026.


📌 Source: The Guardian

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