From gym tubs to kitchen: Protein goes mainstream
Synopsis India's food market is seeing a surge in protein-enriched products. These items are moving beyond fitness enthusiasts to everyday consumers. Companies are fortifying everything
Synopsis India's food market is seeing a surge in protein-enriched products. These items are moving beyond fitness enthusiasts to everyday consumers. Companies are fortifying everything from atta to coffee. This trend reflects growing health awareness and changing lifestyles. The market is expected to expand further as protein becomes a regular part of Indian diets.
The BriefWire