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Why Toyota’s New Rav4 Is In Such High Demand

Published 5 September 2026 · world

Demand for the new Toyota Rav4 is in such high demand that dealers are selling out before cars even arrive on their lots. With hybrids

Demand for the new Toyota Rav4 is in such high demand that dealers are selling out before cars even arrive on their lots. With hybrids now accounting for over 18% of new vehicles sold in the U.S., and gas prices elevated by the war in Iran, Toyota’s all-hybrid Rav4 lineup has landed at the center of the SUV market.

CNBC’s Phil LeBeau has more on the story. Chapters 0:00 - 1:23 Introduction 1:24 - 3:01 Rav4’s strong demand 3:02 - 4:22 Risks Reporting by: Philip LeBeau Senior Field Producer: Meghan Reeder Edited by: Darren Geeter Senior Managing Producer: Tala Hadavi Additional Footage: Getty Images » Subscribe to CNBC » Subscribe to CNBC TV About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered.

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