The Sweet Change, India’s cleanest natural sweetener brand closes 1.7Cr in pre-seed led by Rebalance

Key points

• The Sweet Change, India’s cleanest natural sweetener brand closes 1.7Cr in pre-seed led by Rebalance New Delhi, June 5, 2026 – For generations, sweetness has been an integral part of Indian culture from the morning cup of chai to festive celebrations and everyday family rituals.
• Yet as awareness around diabetes, obesity, and metabolic health grows, consumers are increasingly looking to reduce sugar without sacrificing taste.
• India’s sugar substitutes market is already estimated at over $650 million and continues to expand, driven by rising demand for healthier alternatives.
• While working as a clinical nutritionist for over a decade, founder Manvi Agnihotri assisted more than 12,000 patients managing diabetes, PCOS, obesity, and insulin resistance.
• She repeatedly observed that while consumers wanted to reduce sugar, existing alternatives often fell short on taste, ingredients, or trust.