Published: June 5, 2026 • 2:31 PM IST · Updated: June 6, 2026 • 12:03 PM ISTBy TheBriefWire Editorial Team
Key points
The Sweet Change, India’s cleanest natural sweetener brand closes 1.7Cr in pre-seed led by Rebalance New Delhi, June 5, 2026 – For generations, sweetness has been an integral part of Indian culture from the morning cup of chai to festive celebrations and everyday family rituals.
Yet as awareness around diabetes, obesity, and metabolic health grows, consumers are increasingly looking to reduce sugar without sacrificing taste.
India’s sugar substitutes market is already estimated at over $650 million and continues to expand, driven by rising demand for healthier alternatives.
While working as a clinical nutritionist for over a decade, founder Manvi Agnihotri assisted more than 12,000 patients managing diabetes, PCOS, obesity, and insulin resistance.
She repeatedly observed that while consumers wanted to reduce sugar, existing alternatives often fell short on taste, ingredients, or trust.