PC makers and Microsoft take aim at Apple again, this time with help of Nvidia

Key points

• When we think of AI, we think of companies like Anthropic, OpenAI, Google and Nvidia.
• The one company we don’t think of in this aspect is Apple.
• And yet, Apple is arguably seeing some impressive upside from the AI wave even when it has no AI model of its own, or even if the company plays no role in large AI data centres.
• Yet Apple is winning in the AI world, silently and behind the curtains because of its personal hardware.
• The Mac computers, whether it is a Mini or a Neo, are some of the best devices on which you can use different AI tools.