Pocket-friendly packets: Why Indians are swapping big snack packs for smaller ones

Key points

• The impact of the US-Iran conflict is no longer confined to oil markets and geopolitical headlines.
• It is now finding its way into kirana stores and supermarket aisles, where consumers are switching to smaller packs of everyday goods as monthly budgets are already facing pressure due to rising prices.Companies across categories such as edible oils, biscuits, soaps, detergents, shampoos and staples are witnessing faster growth in sales of Rs 5-20 packs compared with larger packs.
• Industry executives said sales of smaller packs have been expanding 4-10 percentage points faster since April than they did in the January-March quarter, as consumers seek ways to manage rising expenses.The shift comes at a time when FMCG makers are already dealing with increased raw material and packaging costs, which are fueled by rising crude oil prices amid the Middle East chaos.
• While companies, as cited by ET, have already implemented price increases of 4-10%...