Published: June 5, 2026 ⢠9:30 PM IST ¡ Updated: June 6, 2026 ⢠6:31 AM ISTBy TheBriefWire Editorial Team
Key points
Finding legitimately eco-friendly travel options is difficult, not to mention time-consuming.
The gap between sustainability claims and practices can be quite large, and greenwashing isnât always easy to identify.
But there are signs to look for.
Researchers in Turkey recently identified five key categories to describe the most common forms of tourism-related greenwashing: eco-certifications, inadequate waste management, misleading carbon offsetting claims, destination-based overconsumption, and the use of the âgreen developmentâ label to mask social injustice and environmental harm.
âBusinesses facing demands for environmental and social responsibility frequently engage in gestures that are largely for show,â the authors wrote in a paper published in May in the journal Frontiers in Sustainability.