Lucknow, India

Gen Z Moves Money From Stocks to Sports Bets

Published 14 August 2026 · finance

Bloomberg's Zijia Song joins Scarlet Fu and Tom Keene on "Bloomberg Money." Sports betting is increasingly competing with traditional investing for younger Americans’ attention, with

Bloomberg's Zijia Song joins Scarlet Fu and Tom Keene on "Bloomberg Money." Sports betting is increasingly competing with traditional investing for younger Americans’ attention, with more than a quarter of Gen Z investors saying they see gambling on sports as part of their long-term financial strategy, according to a survey by personal finance platform Betterment.

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