Lucknow, India

Gen-Z Vote: Issues Over Leaders? What C-Voter Survey Reveals

Published 14 August 2026 · india

What really drives India's Gen-Z voters—the leader, the party, the candidate or the issue? A C-Voter survey finds that 33.3% cite issues as the primary

What really drives India's Gen-Z voters—the leader, the party, the candidate or the issue? A C-Voter survey finds that 33.3% cite issues as the primary basis for their vote, while 20% choose the leader, 13.9% the party and 7.7% the candidate. Meanwhile, 49.3% say social media majorly shapes their political opinion.

The panel debates whether issue-based politics and social media could reshape India's electoral landscape ahead of 2029, and which political forces stand to gain from the Gen-Z vote. About NDTV (English news channel) NDTV is India's Most-Trusted News Broadcaster with the latest updates in news, sports, entertainment and much more from within India and around the world.

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