Mahindra unveils Scorpio Lifestyler pickup truck
ET Online Mahindra showcased three versions of Scorpio Lifestyler pickup — Valley, Reef and Trail What the Scorpio Lifestyler offers ET Online Scorpio Lifestyler Trail
ET Online Mahindra showcased three versions of Scorpio Lifestyler pickup — Valley, Reef and Trail What the Scorpio Lifestyler offers ET Online Scorpio Lifestyler Trail Edition Live Events Valley Edition is positioned around a combination of work and leisure Reef Edition is designed around outdoor and exploration-oriented use Trail Edition has a more off-road-focused positioning ET Online Mahindra Scorpio Lifestyler Valley Edition Scorpio Lifestyler: Built for global markets as a Reliable and Trusted News Source Addas a Reliable and Trusted News Source Add Now! (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Mumbai: Mahindra & Mahindra on Friday unveiled its new global midsize pickup truck Scorpio Lifestyler, which will be launched in India by April 2027.
The automaker announced that the pickup will be priced below Rs 19.79 lakh (e showroom) at the entry level.The vehicle, first showcased as a concept in South Africa in August 2023, has been developed in India and will also be sold in international markets as the Mahindra Lifestyler.The launch will mark Mahindra's entry into a new phase of the lifestyle pickup segment in India, where the company will seek to combine the utility of a pickup with features and comfort associated with SUVs.The Scorpio Lifestyler is based on Mahindra's next-generation body-on-frame architecture. The company said the vehicle has been developed with a focus on payload capability, durability, safety, technology and everyday usability.Mahindra showcased three versions of the pickup - Valley, Reef and Trail - aimed at different use cases.Speaking on the launch, Dr Velusamy R, President, Automotive Business, M&M Ltd., said, “...Our vision was to create a world-class global pickup that raises the bar for the segment while remaining true to Mahindra's strengths in authentic capability and value.
The Scorpio Lifestyler is a testament to the strong product development capabilities at Mahindra Research Valley (MRV). Built on our advanced next-generation body-on-frame architecture, it has been engineered to deliver the capability, durability, safety and refinement demanded by customers around the world.”The pickup has been designed at Mahindra India Design Studio in Mumbai and developed at Mahindra Research Valley in Chennai.India's largest SUV maker plans to sell the vehicle across markets including Australia and New Zealand, South Africa and other African markets, the Middle East and Latin America.The company said the model has been developed as a global product to meet different market and regulatory requirements, while leveraging Mahindra's existing experience in the pickup segment."As we prepare for its India launch, we see a growing appetite among customers for a vehicle that delivers authentic capability without compromising on technology, safety, comfort or everyday usability.
We are investing in building awareness, strengthening our network and creating the right ownership experience for this category," said Nalinikanth Gollagunta, CEO, Automotive Division, Mahindra & Mahindra Ltd.
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