Apple stock is coming hot into next week's WWDC. How the company can meet the moment

Key points

• Earnings season may be coming to an end — but on Monday, for one of our "own it, don't trade it" names, comes a much higher-stakes event as shares hover around all-time highs.
• That is when Apple kicks off its annual Worldwide Developers Conference, or WWDC for short.
• When it comes to Apple and what investors in the stock at these levels care about, it is all about Apple Intelligence, the company's AI suite.
• Following numerous delays, hiccups, and strategic reboots, Apple is finally set to unveil a new, more personalized Siri.
• Powered by Google's Gemini AI model, the digital assistant is expected to be capable of conversation-like interactions and the ability to engage with apps and services.