Festive demand set to lift FMCG growth
Synopsis Consumer demand in India is expected to strengthen during the upcoming festive season. Companies face rising input costs and intense competition from quick-commerce platforms
Synopsis Consumer demand in India is expected to strengthen during the upcoming festive season. Companies face rising input costs and intense competition from quick-commerce platforms.
Improving purchasing power supports this positive outlook for consumer spending. However, businesses must adapt to premiumization and digital shifts in consumption. Sustained growth hinges on
margin protection and faster innovation strategies.
The BriefWire