Mid-year ecom sales set to cool as costs heat up
Higher raw material and packaging costs driven by broader inflation and geopolitical uncertainties are likely to weigh on sales growth during the mid-year promotional events
Higher raw material and packaging costs driven by broader inflation and geopolitical uncertainties are likely to weigh on sales growth during the mid-year promotional events of ecommerce companies this year, as products sold on these platforms have become costlier and discounts have become smaller.Online sales volumes are expected to grow about 10-15%, compared with 20% last year when Independence Day and Raksha Bandhan coincided, boosting
The BriefWire